Marketing News

Sarna Wins 2024 Self Healthy Beauty Award for Best Anti-Itch Lotion

The skincare brand’s calm + cool anti-itch lotion was selected for its efficacious formulation.

Crown Laboratories’ Sarna has been recognized as a 2024 Self Healthy Beauty Award winner in the “Best Anti-Itch Lotion/Lotion for Sensitive, Itchy Skin” category with its Calm + Cool Anti-Itch Lotion.

Judged by a panel of experts, including dermatologists, aestheticians and beauty editors, the awards spotlight products that meet the highest standards for quality and efficacy. Sarna Calm + Cool Anti-Itch Lotion was selected for its efficacious formulation, which delivers soothing and cooling relief.

“We are thrilled that Sarna has been recognized by Self with a 2024 Self Healthy Beauty Award,” said Nicole Watson, senior vice president, global therapeutics marketing at Crown Laboratories. “This accolade reinforces our commitment to providing powerful solutions for those with itchy skin. We are honored that the experts at Self have recognized our dedication to quality and care.”

Sarna was recently reformulated to enhance its soothing capabilities while maintaining a steroid-free formula. Alongside the reformulation, Sarna introduced refreshed packaging earlier this year that reflects the brand’s commitment to modern, effective skincare solutions.

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